This is mainly used in markets where the price attracts consumers and there’s not a lot of competition. You’ll then lower the price later on to attract new targets. We’re going to explain which aspects you should consider to achieve the greatest profits and optimise sales in your eCommerce business.Īs a starting point, let’s remember that price skimming consists of establishing a high price for the launch of a new product or service that is of good quality. Among the most widespread are skimming pricing or price skimming strategies, which are especially useful for high-quality products with limited demand. When planning the launch of a new product or service into the market, you must assess all of the possible pricing strategies that are available since the demand for this new item and its future success will largely depend on its launch price.
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